No matter if you want to become a creator or start an online business. Both require you to find your niche. And that can be a stressful, tedious, and stupid thing to try. I started my solopreneur business in 2016. My knowledge of Facebook ads proved to be a viable source of income back then. So, I started to position myself as an expert in digital marketing.
Times were good.
I created my first online course. It was terrible because I understood nothing about it. My second course focused on “Facebook Messenger Marketing”.
Something that came up in 2017.
This course made me 10k EUR in 2 weeks. Online courses started to catch me:
“Damn, I can make money without working,” I thought. My mind started spinning:
What if I start to sell the knowledge of how to sell online courses?
That was like the ultimate masterplan.
My niche was already set → Facebook ads.
The traditional niche advice back then was:
- Find one ideal customer
- Niche down on this customer
- Post and write only about that topic
So I started to rebrand everything.
People were confused: “Dennis, what about ads?”
I did this for around one year and earned good money. But it stressed me, I wanted to keep writing about ads.
The “Niche down” advice crippled my thoughts.
I could have easily written about selling courses through ads. (Didn’t occur to me back then, lol.)
So, I started to use Instagram and was fairly good at it in 2018. A publisher approached me: “Want to write a book about that?”
My head starts spinning:
But writing a book sounded too good.
So I re-niched. Again.
People were confused:
“Dennis, what about online courses?”.
Became Mr. Instagram.
I published my book.
Had a 1,000-person Facebook Group.
Had a 1,000-person YouTube Channel.
But there I was:
Stressed and unhappy.
Couldn’t write about ads anymore.
Couldn’t write about online courses anymore.
The virus of “niching down” infected me so strongly… In 2019 I was well paid and unhappy. A customer booked me for a workshop.
I didn’t want to do it.
Even though they were willing to pay 2,900 EUR for 4 hours.
Don’t want to brag.
I just want to tell you: Money didn’t make me happy back then.
I felt like sitting between chairs.
I stopped being a solopreneur in 2019.
Got a job in 2020.
You are Niche
2023 I quit my job to become a creator. Throughout 2023 I tried to find my niche.
At one point, my head said:
“Fck this sht”.
- I refuse to limit myself.
- I don’t want to be boxed in.
- I want to help others overcome this.
No matter how old, what their hobbies are, and where they are from.
So I decided against niching down.
Instead, I understand that some people can’t niche down.
We are generalists.
We should not put ourselves into a box.
We are supposed to shine in all our multipassionate colors.
That’s where you come into play:
Don’t niche down.
Instead, find your prismatic niche.
This prismatic niche defines your personal brand.
You are like white light that hits a prism:
All colors define who you are.
Not all of them are meant to be part of your personal brand.
How can you decide on what parts of you should be part of your brand?
Through the guidance of your inner voice.
And that’s no woo-woo.
Your inner voice
I wanted to be as successful as Bill Gates.
Have a big international company.
Be a CEO.
It is recognized as a successful Entrepreneur.
Instead of going that path…
I sabotaged myself.
Through that time, a big and loud voice was yelling: “You want to become a CEO, and if you aren’t, you are a failure”.
It wanted to convince me that this is who I am. This situation stressed me. For over 20 years, I was unhappy.
Until I finally decided to step back.
To try another approach: Listen more.
I started to do simple things:
- Going for hiking
- Playing the piano
- Doing more workouts
- Taking walks with music
- And that’s what it needed.
- Making small pauses during the day
Over time, my mind calmed down.
And one day I realized:
There is another voice.
More like a whisper.
It doesn’t want to send me to war.
But instead, it felt like pure kindness.
This voice doesn’t talk to us.
It speaks to us in the form of bodily sensations. This was the compass I wanted my whole life. The whole time it was there. Hidden behind all the yelling and emotions.
This is the ultimate compass and Decision Force. I believe that everybody has a true inner nature. And this inner nature connects to our conscious mind through intuition.
Let me explain this a bit more:
Our inner nature is
- and more…
It’s subconscious and we can’t access it directly.
But it’s there and wants to help us.
How can you use it?
(I can recommend you do this exercise to find your core values.)
Body Sensations and Intuition
To find your prismatic niche you can access your inner nature.
Now it’s time to make use of AI.
When I say AI I am talking about tools like ChatGPT or Claude2.
In the end, it doesn’t matter.
Both are great.
Dennis, how can an AI help me to find my prismatic niche?
Let me describe the principle that guides us here:
- You can feed data into ChatGPT.
- By feeding it, we can do brainstorming.
Have you ever experienced a situation like this:
There was option A (Pizza) and option B (Pasta).
You flip a coin to decide what to pick.
During the second flip you hear a voice:
“I hope it’s tails. I want pizza.”
That’s when your mind didn’t know the answer, but your inner nature did. I use this effect to choose headlines for my posts. And today, you will use it to get insights into your prismatic niche.
These are the steps:
- We will ask it to interview us.
- You will feed ChatGPT with some information.
And here we will use the same effect:
You get a list.
Your intuition will send you signals.
And you will know what to choose.
It’s your compass
I have prepared some inputs for ChatGPT for you.
The more detailed you are the better.
Step 1: Preparation for ChatGPT
First, you will make a list.
I recommend writing into a text editor.
Not directly into ChatGPT in that case.
The list contains:
Skills you have:
Write down skills you already learned
Or skills you are going to learn in the next month
Topics you like:
In order to find a modern niche, ChatGPT needs some topics you are personally interested in.
This gives ChatGPT the necessary context.
People you want to work with:
What type of people do you want to work with?
Last but not least:
Write down the past obstacles you had and overcame.
It is vital to add later to your backstory and make it easier to connect with you.
Here is my list as an example:
Skills I have
- Online Marketing
- Email marketing
- Digital Products
- Fast thinking
Topics I like
- Personal development
People I want to work with
- See potential
- Want to be Solopreneurs or creators
- Are makers
Who I want to be?
Obstacles I had
- I am interested in too much
- I don’t know what I want
- I don’t know what leads to my goals
Alright, now we feed this into ChatGPT.
Step 2: Feed ChatGPT
For the next step, just copy and paste:
You are my experienced freelance brand strategist to help me develop and define my personal brand story and narrative. This will be used to create a brand book that establishes who I am, what I stand for, and what makes my brand unique.
1. Ask me 10 questions to learn more about my values, goals and ambitions.
2. Identify my differentiated strengths and what sets me apart from others
3. Create 2-3 potential brand positioning statements for me to consider
4. Craft a compelling and authentic brand story that brings my purpose and strengths to life
5. Develop a brand narrative arc and key messaging pillars that articulate my brand promise
6. Align my brand story with my target audience and content strategy
Give me ideas for how my visuals, like pictures, should look and describe them in a way a blind freelancer can understand it
Please create a list of potential content pillars
Include everything else you think is necessary for a brand book.
I aim to clarify my branding so I can confidently communicate who I am and what value I bring to my audience. I want my story and messaging to feel true to who I am while being interesting and memorable.
Interview me with one question at a time.
Now you should get a table like this:
Now read item after item.
You will feel in your gut what resonates with you.
And what resonates with you:
Mark it, copy it, save it.
If you are unhappy with the results:
Ask ChatGPT to interview more.
Or get back to step 1 and add some specifics to it.
Keep in mind:
You won’t find your perfect niche today.
This is the start of a journey.
Step 3: You Are Niche
You took the first step to finding your niche.
The topics you can potentially write about.
If a topic is missing: Add it.
You are a niche.
Everything depends on you and your inner nature.
In the next tutorial, I will show you how to test properly.
I will publish the next step at the end of Dec 2024.